Massage and Pains of Life

This happened as we were about to sleep last night.

Ethan: Daddy, can you massage me please?
Me: Ok  *started massaging his back*
Ethan: Medium please
Me: Ok *added more pressure*
Ethan: Harder
Me: Ok  *added even more pressure*
Ethan: Oooohhhh... Feels like the pain in my life.

What?!?